Well its about time! I started working on this four weeks ago and lets just say there have been many casualties along the way including beer, a few bottles of wine, the concept of a free weekend, way more popcorn than any sane person should eat, some cheese, seven cans of red bull, three pounds of grapes (I keep telling myself this balances out all the junk I eat), a baguette and more than anything else, sleep!
Where do I start…
First off there aren’t many pages in this website so the meat (aka important stuff) is in everything. My goal with this entire rebranding and website relaunch was to better convey exactly why I do this and why I’m just different than most designers. Plus I’ve done a lot of work over the last year and I want to share it with people because I’m excited to do what I do – I’m lucky as hell to make a living in design, be able to live in a smaller community, and work with fantastic people every day. I’ve been in this business long enough now to understand how you can apply the old saying ‘There are lots of ways to cook a goose’.
You can fry it, bake it, boil it, rub it with your hands really fast (? lol), okay now I’m just stretching for stuff. The point is, there are many ways to design something but whether that design is successful is an entirely different story. How has it added value? Have you seen more business as a result of the design? Are you perceived more positively than you were before the design was in place?
The answer should be yes to all of these.
My type of design is simple: do less than your competition and get to the point quicker than they do.
Highlights of the Redesign:
This is a breakdown of the re-branding and messaging. Complete with the color scheme, fonts in use, and a mock-up of my new business cards. Waiting till I officially move in April to order them =).
Anyone I work with will have access to my BaseCamp system and can now access it directly from my website. Just click below or you can click on the ‘Login’ link in the website’s main navigation.
What’s the deal with the background images?
I’m a sentimentalist by nature and the background images are of places I’ve been that were an integral part of my development as a creative. You’ll see a lot from the Vorarlberg region of Austria, as well as Bregenz and Vienna because these places are frankly where I found my footing as a designer during my final year in college. See a minified version of them all below:
I’m very excited to share my new website with you and look forward to its evolution.